PARC MOON FESTIVAL

With the aspiration to blend a “vibrant and playful atmosphere” with the essence of traditional folk culture during the Mid-Autumn Reunion season, Je t’aime Art artistically transformed Parc Mall into a whimsical “Moonlit Park,” inspired by the poetic imagery of “Ngư Vọng Nguyệt” – fish gazing toward the moon.

Concept

From cloud-shaped roller coasters reminiscent of magical childhood adventures to radiant lantern clusters glowing throughout the space, every detail came together to create a lively festive wonderland where charming creatures parade with lanterns in a joyful “Dragon Snake Parade.” Floating above, the image of “Ngư Vọng Nguyệt” unfolded through celestial fish gracefully soaring across the night sky in pursuit of the moonlight, opening the doors to a dreamlike fairy-tale realm at Parc Mall during the Mid-Autumn Festival celebration.

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