This was the challenge presented to Je t\u2019aime Art for the PARC MOON FESTIVAL 2026 project at PARC MALL. The goal was not only to create a visually striking Mid-Autumn space but also to forge emotional “touchpoints” – places of connection where unforgettable moments are captured for both local residents and the international community in Vietnam.<\/p>\n
Using the “Ribbon of Harmony” as a unifying thread that runs through the entire concept, the space guides visitors through distinct East Asian cultural stops:<\/p>\n
Moon of Unity: The central moon, a symbolic intersection of myriad cultural shades.
\nVietnam Moon Street: Vibrant memories of reunion brought to life through familiar lanterns and the lively pulse of a Vietnamese festival.
\nOtsukimi Garden: A Japanese moon-viewing corner embodying a tranquil, minimalist spirit in complete harmony with nature.
\nChuseok Yard: A warm Korean Chuseok space celebrating the values of togetherness and community sharing.
\nZhongqiu Lantern Court: The dazzling colors of the Chinese Mid-Autumn Festival illuminated by lanterns and festive artistic strokes.<\/p>","protected":false},"featured_media":4313,"menu_order":6,"template":"","jart_project_category":[4],"class_list":["post-4286","jart_project","type-jart_project","status-publish","has-post-thumbnail","hentry","jart_project_category-brand-experiences-exhibitions"],"acf":{"project_customer_name":"Parcmall","project_year":"2026","project_location":"Ho Chi Minh city","project_event_type":"Seasonal Art Design","project_event_size":"To be updated","project_concept":"Inspired by the journey of connecting Asian Mid-Autumn Festival colors, this year\u2019s Mid-Autumn decoration concept, MOON OF ASIA, is crafted as a cultural narrative where every detail carries its own distinct meaning.\r\n\r\nThe central moon represents the intersection of East Asian cultures, where all journeys converge beneath the exact same moonlight. 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