SENTRY CHRISTMAS & NEW YEAR

As winter passes and spring arrives, Je t’aime Art continues accompanying The Sentry in transforming every “Warm Nest” across its key locations into vibrant “Spring Nests,” carrying the warm spirit of the days leading up to Lunar New Year and evoking memories of reunion deeply rooted in everyone’s heart.

Concept

Je t’aime Art created cocoon-inspired installations made from hundreds of fresh peach blossoms, combined with red and purple lucky envelopes and distinctive Tết decorative objects symbolizing spring prosperity. Designed exclusively for the Year of the Snake at The Sentry, the concept highlights the Snake zodiac mascot, traditional red tones, and the brand’s signature purple. The centerpiece is a 5-meter-high bamboo-roof structure blooming with spring flowers, evoking the familiar image of the Vietnamese countryside and hometown memories. Schools of handcrafted bamboo carp swimming through flowing water symbolize the legend of “carp overcoming the Dragon Gate,” representing aspirations, perseverance, and the pursuit of success despite hardships and challenges.

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