VĂN LANG UNIVERSITY | TẾT FESTVAL
A GLIMPSE OF TẾT – Traditional heritage through a contemporary lens
The installation centers around the majestic silhouette of the traditional Chim Lạc (mythical bird) in full flight, bearing a blossoming peach branch alongside familiar festive elements: the green bánh chưng, a ripe watermelon, and a rustic market basket. Set against a deep blue, mosaic-patterned backdrop, each thoughtful detail serves as a subtle tribute to the season, wrapping up wishes for peace, prosperity, and timeless connection.
VĂN LANG UNIVERSITY | CHRISTMAS
Amidst the lively campus energy, giant, glowing gift boxes seem to have gently emerged from the ground. For this festive season, Je t’aime Art transformed the courtyard into a subtle world of wonder.
TRANG & TRANH EXHIBITIONS
The journey begins amidst lush foliage, reflecting the quiet vitality of Still Life. It then transitions into the contemplative charm of Huế Heritage, where poetic shades of purple evoke a nostalgic dreamscape.
THE HARVEST OF PROSPERITY
The display subtly intertwines traditional Vietnamese heritage with a refined vision for the Lunar New Year. At its core, the installation centers on the harmonious pairing of golden rice stalks and classic coinage.
THE GENESIS OF REFINED LIVING
Collaborating as the artistic and scenographic partner, Je t’aime Art translated the philosophy of “A Sanctuary for Noble Souls” (Đất lành chim đậu) into a minimalist, structural installation. The central stage was envisioned as a serene urban oasis – an immersive landscape where visual poetry, sound, and light coexisted in a deeply personal dialogue with the audience.
UNION SQUARE – TẾT FESTIVAL
Bamboo and rattan serve as the soulful anchors of the landscape. At the grand entrance, a majestic, sweeping archway of woven bamboo strands mimics a gentle vernal breeze, framing the threshold with fluid grace. Hand-painted blue accents dance across the structure like captured light, bridging time-honored organic materials with a refined, modern aesthetic.
UNION SQUARE – CHRISTMAS FESTIVAL
The grand facade opens with a sweeping movement of emerald and crimson. Majestic ribbons of textured paper mimic the fluid grace of silk being undone, enveloping the entrance in anticipation and balancing grand scale with personal intimacy.
UNION SQUARE – TẾT FESTIVAL
Bamboo serves as the soulful anchor of the landscape, seamlessly weaving cultural heritage into contemporary spatial design. At the entrance, two lifelike clusters of lush green bamboo—meticulously researched and hand-painted by our artisans—greet guests with a sense of familiar warmth, while the sweeping curves of the overhead arches guide the spirit of spring throughout the space.
CHERIEM – HÃY TRÂN TRỌNG BẢN THÂN MÌNH
Far beyond a simple launch event, Cheriem extends an invitation to a true “date” with yourself. Stepping into the world of the giant Cherries, you will be guided through a journey that pampers both your palate and your emotions – where each piece of jewelry becomes a sweet treat in an afternoon tea party dedicated exclusively to women who know how to cherish themselves.